This is an opinion leader research using exploratory study, conducted by the RTCCD team, which applies qualitative research method. About 60 individuals, including decision makers, leaders of nutrition-related and policy-making institutions, and community leaders in Hanoi, Quang Tri, Quang Ngai and Hai Phong and Ho Chi Minh City. 

The research aims to feed information to build political and public will for policies and practices that support families in implementing optimal infant and young child feeding (IYCF) practices. This research is part of the Alive and Thrive program. The research has four objectives:

·          To identify barriers to political and public support for IYCF

·          To identify some possible solutions to these barriers

·          To explore motivations in favor of supporting IYCF

·          To recognize channels of communication and points of engagement with opinion leaders

Alive & Thrive is a new initiative dedicated to reducing death and malnutrition caused by sub-optimal infant and young child feeding practices. Over the next five years, Alive & Thrive will work to increase rates of early initiation of breastfeeding and exclusive breastfeeding and improve complementary feeding practices in Bangladesh, Ethiopia and Vietnam. Alive & Thrive will employ both new and familiar approaches to overcome barriers to improved feeding practices at scale. The project will explore opportunities to develop new and innovative models for infant and young child feeding programs, public/private partnerships and strategies for reaching at-risk populations.

As part of the initiative, Alive & Thrive will work to build political and public will for policies and practices that support families in implementing optimal IYCF practices. The interviews will be taken place from February to April 2010. It is expected that the report will be available to public by May 2010.